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“Mojácar has it, buy it here”

“Mojácar has it, buy it here”

Mojácar Council has started an action plan aimed at promoting trade in the locality in collaboration with the Regional Ministry of Employment, Business and Self-Employment.

With the slogan: “Mojácar has it, buy it”, the campaign is being developed with a graphic line adapted to all the necessary formats for digital media. The purpose of this scheme is to inform Mojácar residents, as well as potential customers from neighbouring towns and the capital, of the locality’s shopping potential, although the scope will be much greater, as the extensive reach of the Local Council’s social media alone guarantees maximum visibility given that this campaign has also been programmed and is being implemented in an organic way.


In addition to the design of the general image poster of the campaign, short micro-videos have been created for which more than 80 shops in Mojácar and their products have been visited for their promotion through social media.


Products of all kinds, ranging from accessories, jewellery, food, pets, home, computing and anything you may need or want, and that can be found correctly classified and identified, have been themed into seven segments for greater accessibility and localisation by the consumer.
The launch of a municipality-owned digital portal provides local and regional residents with an opportunity for convenient access to purchasing, to which must be added the option of potential customers contacting businesses or buying in Mojácar from their towns, cities or countries of origin without the need to be in the locality in person.

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This portal will be continuously renewed and updated, which makes it efficient and a business model more connected to the buyer. Complementing the digital line, Mojácar Council has installed two large street signs: one in front of the Parque Comercial and another in the area of the old town lift, which show the location of the municipality’s shopping areas and a QR that directs to the trade portal that will be constantly updated and renewed so that both Mojácar residents and visitors can consult the municipality’s trade offering, find out about its variety and diversity and choose their purchases in advance.


Commerce is another facet of Mojácar’s attractiveness that is not yet sufficiently known, representing a complementary option by therefore expanding the eating out and accommodation offer in the locality.


The campaign will continue throughout the year with the aim of highlighting the importance of Mojácar’s trade, and undoubtedly represents a very important step for its strengthening and competitiveness.


This action plan is being carried out through a subsidy being developed through two lines of assistance: promoting investment in the improvement and modernisation of infrastructure and the digital transformation of local trade and craftwork in the municipality, and, additionally, promoting strategic planning, dynamisation and its promotion.

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Mojácar Council is carrying out numerous initiatives to support and promote the business community, mainly in the adoption and use of digital technologies. Its use allows traders greater reach, reaching a wider public, improving the customer experience by being more efficient and optimising business management.


The Local Council government team is committed to the digitalisation of commerce, which provides new opportunities and challenges. Adapting to this change and taking advantage of the opportunities offered by digital technology is a necessity in the current trading environment and makes Mojácar a leading municipality in this sector as well.

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Mojácar Says Goodbye to the Year With the Fifth Edition of its Children´s New Year´s Eve

Mojácar Says Goodbye to the Year With the Fifth Edition of its Children´s New Year´s Eve

This morning, the Plaza del Arbollón was filled with happiness and fun in the fifth edition of the Children’s New Year’s Eve, now a well-established event in the municipality.

Hundreds of children, both residents and visitors, gathered together with their families to welcome the New Year on a day designed especially for them.


At 12 noon, the little ones enjoyed an emotional moment with the traditional chimes, when, instead of grapes, they ate small sweets to celebrate the early arrival of the New Year.


The morning was full of activities for the whole family. The children took part in children’s workshops, painting activities, and enjoyed bouncy castles which delighted the most active. In addition, the celebration extended to the Plaza del Parterre, where a spectacular magic show kept both adults and children captivated.

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The Mayor of Mojácar, Fran García, expressed his satisfaction at the success of the event: “It is an immense joy to see so many children and families enjoying this celebration, which has now become a very special tradition for our municipality. These kinds of initiatives demonstrate the commitment of our Local Council to families and to the creation of fun spaces for everyone.”


The event, organised by Mojácar Council, reaffirms its commitment to offering inclusive and participatory activities which attract both residents and visitors. Children’s New Year’s Eve has become an essential event in the local festivities calendar, attracting increasingly more participants from inside and outside the municipality.


With this Children’s New Year’s Eve, Mojácar bids farewell to the year with a smile, remembering that the magic of this time of year also belongs to the little ones.

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Mojácar Shines as a Model for Christmas Tourism with its Zambomba Flamenca

Mojácar Shines as a Model for Christmas Tourism with its Zambomba Flamenca

Mojácar reaffirms its title as the municipality of Christmas par excellence with the successful celebration of its traditional Christmas Zambomba Flamenca, an event that filled the evening with art, emotion and Christmas spirit in the iconic Plaza del Parterre.

The event brought together residents and visitors in an atmosphere filled with warmth and tradition, offering an unforgettable experience that stood out for a line-up of top-level artists. The Zambomba featured the outstanding performance of the renowned dancer Anabel Veloso, who offered a masterful performance accompanied by Mayte Beltrán and her students. With each step, both conveyed the strength and elegance of flamenco, leaving an indelible impression on the audience.


There was an accompaniment of flamenco singing by Alberto Funes and Rocío Zamora, while the guitar playing of David de la Fragua and Gabri Pérez added depthand feeling to the event. Carmen Moreno provided the percussion that marked the vibrant rhythm of the evening.


The Mayor of Mojácar, Francisco García, highlighted the value of this event as part of the municipality’s Christmas celebrations. In his statements he said: “The Zambomba Flamenca is not only a tribute to our traditions, but a way of sharing the magic of Christmas with all those who visit us. Mojácar is not just a place to enjoy, it is a corner where culture and art become the true driving force of our festivities. This is the essence of Christmas in Mojácar.”

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The Plaza del Parterre became, once again, the perfect setting for an event that celebrated the best of flamenco culture and the Christmas spirit. The lights, the festive atmosphere and the artistic quality made the Zambomba Flamenca an essential benchmark for Christmas in Mojácar.


With this kind of initiative, the municipality continues to position itself as a unique destination to enjoy authentic festivities, full of tradition and with the unmistakable stamp of flamenco art.

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The Mojácar Christmas Market Dazzles With its Spectacular Opening

The Mojácar Christmas Market Dazzles With its Spectacular Opening

Christmas has arrived in Mojácar with the highly-anticipated opening of its Christmas Market last Friday, 20th of December, with a mass turnout. The event became the epicenter of the Christmas celebration in the municipality, attracting both residents and visitors with its spectacular staging.

The opening ceremony was led by the Mojácar Mayor, Francisco García Cerdá, who, accompanied by his government team, kicked off the Christmas festivities in an event that is already shaping up to be the highlight of this time of year in the locality. In his statements the Mayor commented: “Our Christmas Market is a demonstration of the cultural and festive wealth of Mojácar. It is a space where traditions meet excitement, and where each visitor can take home a little piece of the magic of our land. This year we wanted to go further, with unique activities and shows that consolidate Mojácar as a benchmark Christmas destination.”

The Christmas Market offers a wide variety of offers for all kinds of people. Visitors can enjoy:
• Handcrafted products: from handmade Christmas decorations to unique pieces of ceramics, wood and textiles.
• Typical cuisine: traditional sweet treats such as “mantecado” shortbread cookies, turron and “polvoron” cookies, as well as local offers that reflect the flavour of Christmas in Mojácar.
• Unique gifts: original ideas to surprise this festive season, including jewellery, accessories and toys.

The opening day culminated with a dazzling light and sound show, a unique experience in the municipality and presented for the first time in Mojácar. The show combined music, visual effects and artificial snowfall that delighted everyone there, enveloping the event in a magical atmosphere.
“Seeing the excited faces of children and families enjoying this experience is our greatest reward. This show, together with the market’s offer, represents Mojácar’s commitment to offering its residents and visitors an unforgettable Christmas,” added Mayor García Cerdá.

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The Christmas Market will remain open until the 5th of January, with activities scheduled every day to continue bringing the magic of Christmas to every corner of the village. Mojácar invites everyone to enjoy this unique experience and discover why it is one of the essential destinations for this festive season.

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